B CorpTM is a certification, like fair trade or LEED, but for the whole company. It meets the highest standards of verified performance, transparency, and accountability, taking into account workers, communities and the environment.

The foundation of our business model is built on social and environmental responsibility, openness and partnership with local suppliers. Becoming a B CorpTM was a natural move, consistent with our core values. We believe it’s the most concrete and overt way for us to establish and measure our goals for improvement in all spheres of the business. Together, we want to increase our positive impact!

We are proud to be part of a collective of a new generation of companies that aim to redefine success in the business world. With its point based system that lies on the principles of continuous improvement, B Lab sets its standards very high. This gives us a higher sense of responsibility towards our stakeholders and pushes us to constantly rethink our work habits and processes.

Here are a few commitments that led us to become the first Canadian cleaning and body care products company to obtain B Corp Certification:

- Follow a local purchasing policy; (99% of our suppliers are located in Canada)

- Give employees 20 hours of paid volunteer time per year dedicated to social and environmental causes chosen collectively

- Demonstrate transparent business practices by divulging all ingredients used in product manufacturing

- Offer a refill option for all of our products.

Check out our B CorpTM profile here

Still wondering what a B Corp is ? Take a look at the video below!