I'm not sensitive or allergic to fragrance. So I'm not too picky about scent on all my cleaning supplies and skin care. What I do care are the ingredients on these products and what they do to the environment after I wash them off. The chemical dish soap is great on cutting grease, but they are full of artificial dyes and phosphates. I've tried almost every single natural dish soaps but they're either too expensive, not readily available in local stores, or not enough cleaning power (ie don't cut grease as well). I almost gave up until I saw glowing reviews on The Unscented Co Dish Soap. I never thought of buying unscented soaps because I never had the reason to. I wish I knew about this soap sooner. This soap has the same cleaning power as the chemical soap but without the harmful ingredients. It cut grease so well, all my dishes are squeaky clean. Easy to wash off and soft on my hands. It only takes a squirt to clean 5 greasy plates (I don't believe in diluting dish soap). Some people find the bottle is a bit heavy. I switched the lid with pump from my empty soap bottle, much easier to dispense. It does take some adjustments when using scented to unscented soap, but know that it is good for the environment as well as cleaning your dishes. I can't wait to try other products from The Unscented Co.