On the road: 3 days of brand building in NYC
February 09, 2023
Text : Halina Torresan, Marketing Director & Pier-Anne Rouleau, Community Manager
Photos : Valérie Paquette
Developing a new market is no easy task! To help get things moving in the United States, Anie, Halina, Pier-Anne, and our photographer Valérie went to NYC for a few days last fall. Their mission? Meet with both long-time and new partners to get the lay of the land and connect with the local community.
Day 1
Monday, November 21, 2022, 4:30 am. It’s cold and still very dark on this first morning of winter. Valérie and Pier-Anne have planned to meet up at Halina’s. As usual, Halina has already prepared coffees for everyone and packed some snacks for the road.
After a few hours of driving, we watch the first few rays of sunlight slip quietly over the horizon.
Our first stop is an hour outside New York City. After driving a little more than 5 ½ hours along I-87, we arrive at the Refill Room in the small village of Hudson-on-Hastings. The light at that time of day is beautiful and the sun is warm and inviting.
As soon as we step into the store, we’re greeted by Heather, one of Refill Room’s owners.
Shortly after, Jaclyn, the other owner, enters with wet hair—she’s just gotten out of the shower but couldn’t wait to come say hello. We chat about Unscented Co. products and some of the other emerging brands they carry in store.
We leave extremely pleased with how our visit went and excited for those to follow.
Well… It took a few detours and route recalculations to make it here, but we’ve finally arrived in New York City!
We head to "Under the 'K' Bridge Park" to meet Kristen and Lindsey from SWIRL NEW YORK CITY, the New York chapter of the skateboarding collective GRL SWIRL. What a great meeting! Our photo session was a bit chilly, but the late daylight was just perfect.
And that’s how our first day comes to a close. We’ve already covered a lot of ground and captured a few beautiful meetings in photos taken by Valérie!
Day 2
Photos : Valérie Paquette
Developing a new market is no easy task! To help get things moving in the United States, Anie, Halina, Pier-Anne, and our photographer Valérie went to NYC for a few days last fall. Their mission? Meet with both long-time and new partners to get the lay of the land and connect with the local community.
Day 1
Monday, November 21, 2022, 4:30 am. It’s cold and still very dark on this first morning of winter. Valérie and Pier-Anne have planned to meet up at Halina’s. As usual, Halina has already prepared coffees for everyone and packed some snacks for the road.


As soon as we step into the store, we’re greeted by Heather, one of Refill Room’s owners.

We leave extremely pleased with how our visit went and excited for those to follow.

We head to "Under the 'K' Bridge Park" to meet Kristen and Lindsey from SWIRL NEW YORK CITY, the New York chapter of the skateboarding collective GRL SWIRL. What a great meeting! Our photo session was a bit chilly, but the late daylight was just perfect.


Day 2
The day starts early with a quick jog over to see our friends at ROR NYC: a project started by Lawrence that encourages cyclists of all levels to participate in road, trail, and mountain bike events. At least it's a meetup at the local coffee, which is a perfect way to start the day!



Our adventure continues at Union Market. Our retail partner for the past 4 years, it's the kind of small, boutique grocery store where you want to try everything on the ready-to-eat counter.










Day 3
We saved the best part for last, the cherry on top of our little road trip: Neighborhood Goods. Halina first came across Neighborhood Goods on social media and immediately knew it would be a perfect match for The Unscented Company.
Located in the heart of Manhattan, in the ultra-hip Chelsea Market, this store aims to introduce emerging brands to its loyal neighbourhood clientele as well as the many tourists that pass through the area. What a pleasure to see our products in store and displayed so beautifully!
Of course, we left with our hands (and hearts) full!
We ended this trip with smiles on our faces, knowing that our team can be proud of what we’ve accomplished over the past several years. It's always exciting to see our products in stores and to have the chance to collaborate with such passionate partners!


Located in the heart of Manhattan, in the ultra-hip Chelsea Market, this store aims to introduce emerging brands to its loyal neighbourhood clientele as well as the many tourists that pass through the area. What a pleasure to see our products in store and displayed so beautifully!

