Get to know us

Baléco, the company behind The Unscented Company brand, was launched in November 2011 by Anie Rouleau. Her vision, right from the outset, was to offer B2B businesses a turnkey solution to reduce their plastic footprint.

Our goal: Making it simple for our customers to conveniently refill from the office to their home, hence OH. Our first customers were daycares, yoga centers, offices, and schools. Quickly, our customers wanted to purchase our products from retail stores.

Our commitment to never test on animals was made early on in the business. We chose the well-known Leaping Bunny Certification as a seal of approval.

From the very beginning, B Corp values were at the heart of the company. Choosing to become B Corp Certified was a natural step in building the business with a solid foundation, enabling us to set the highest standards for the future.

OH was great and allowed us to test our business concept. Secretly, The Unscented Company had always been in the back of Anie’s mind just waiting to happen. A bold name that would always ensure we remain who we are: unscented and unstoppable!

The one and only Patch officially joined the company in February 2017. And he made quite the entrance too! After 2 years of R&D, he also launched his very own Dog Shampoo Bar in 2020.

OMG! Our first BIG order: The Unscented Company products were launched in 280 Bulk Barn stores across Canada.

Gwyneth Paltrow & The Unscented? Yes, that happened. Our products being featured on Goop in January 2019 was a stepping stone for our company and gave us quite a bit of media coverage, both locally and in the US.

If you live in Montréal and love local food, you probably already know about Lufa Farms, and likely order from them. Their mission? Build a better food system. How do they do it? By building and farming on rooftop greenhouses, partnering with local farmers and food makers, and delivering baskets as quickly and efficiently as possible to the growing community of Lufavores. 

The perfect fit with our brand and mission; we’re proud partners!

The Unscented Company on national television! 

Anie Rouleau appeared on Dragons’ Den with the brand and did a refill on live TV. In collaboration with Dragons’ Den, Canadian Tire then surprised us by listing our product line in Canadian Tire stores across Canada. 

As Anie Rouleau said it at the time, ‘‘My business took a major shift in 15 seconds!’’

Launch of our TUC Body collection, our first addition to the product line since the launch of the company. 

Our inspiration came from the mountains, their calm, peacefulness and overwhelming feeling of well-being. The idea for the design came from a trip to Vancouver. We decided that our new products were the perfect place to pay tribute to the immense beauty of Canada’s nature with a truly inspiring packaging. We set out to create a breathtaking mountain image and reached out to Valérie Derome-Massé. She loves nature as much as we do and especially likes photographing sunrises in the fall when fog is created by the evaporation of the warm lakes. She went out to Lac Ouimet in the beautiful Laurentians with her drone and captured this amazing shot that is now on our products.

It’s December 2019, and The Unscented Company now has 8 employees and a loyal customer base. 

Our concept is proven and we’re very excited for big projects in 2020!

Anie is back on television, this time at Dans l’œil du dragon, the QC version of Dragons’ Den. Filmed months before, little did we know that we would have our first Zoom watch party, in the comfort of our own homes! We received a huge wave of support from across the province, and the whole team was packing orders in the warehouse!

The beginning of the pandemic was a huge shift in priorities at The Unscented Company. 

The world needed soap and sanitizer, and we were on a mission to help! We teamed up with our neighbours Paul and Victoria at Cirka Distilleries to create a hand sanitizer that was Health Canada approved and made from only 3 ingredients. 

A unique collaboration we could have never of dreamed of, that allowed us to provide our local community with sanitizer in a time of need. The rainbow branding reminded us that ‘‘everything would be OK’’.

A smart cardboard box? 

Designed by our in-house architect and self-proclaimed box expert Manhal Alkhalil, our 10L refill box was completely redesigned to make it the coolest refill box on the market.

It’s made in Canada from 100% recycled cardboard and glue-free, just like origami. It has a handle for easy transportation and, what’s more, it even has an integrated feature that tilts the bag to increase refill speed and reduce waste. 

It’s strong and meant to be shipped across the country, allowing more and more Canadians to refill at home and in store. Now that’s smart!

And what a better way to do so than by launching our body care products at Whole Foods in the Northeast region? A dream come true!

The Unscented Company is considered one of Canada’s Top Growing Companies by The Globe and Mail. 

What a year!

After finding the mountain in the Laurentians for our body care line, we really wanted to find THE Canadian wave that would pay tribute to our identity. A photographer and surfer living in Nova Scotia, Catherine is the artist behind the new TUC wave that will now be found on our home care products. 

‘’When you’re out there among the waves, you really feel that you are part of a whole. You realize how powerful the pull of the ocean is, but also how sensitive the balance is, and that it can actually be disrupted by your own presence. It's a conflict that can be difficult to bear, but one that leads us to a firmer understanding of our collective responsibility in the equation.’’

- Catherine Bernier

TUC is proud to be part of the incredibly diverse and truly inspiring Women Owned business community. Our Founder and CEO Anie Rouleau is a true believer in women leadership, and regularly acts as a mentor for the next generation of entrepreneurs.

We’re proud to say that 12.6% of our purchases come from women-owned businesses.

Our reason for existing finally on film.

‘’I've always wanted to build a company with a powerful and inspiring mission and purpose, more than just a soap company. Since the beginning of The Unscented Company, I've dreamed of putting our essence in motion, because video is such an impactful medium and can really take you on a journey. Finally, in 2021, the timing was right! That's why we turned to the team at Orkestra to help us make this project a reality.” - Anie Rouleau

Every word has its place. Every sentence conveys our identity. “We must redefine our notion of clean. Let’s do without artificial fragrances and products that accumulate in our soils and rivers. Let’s make long-term choices, so that efficiency becomes synonymous with sustainability.’’

Developing a new market is no easy task! To help get things moving in the United States, and along with our photographer Valérie Paquette, we went on a road trip to NYC for a few days. Our goal? Meet with both long-time and new partners to get the lay of the land and connect with the local community.

How amazing was it to see our products in downtown Manhattan at Chelsea Market! 

USA to be continued…

Our products now carry the "Manufactured in Quebec" label, a certification from the organization Les Produits du Québec that aims to recognize Quebec's know-how, a tangible sign of our commitment to offering natural, eco-friendly, and locally made products to consumers in Quebec.

For a product to receive the “Manufactured in Quebec” certification, its last substantial transformation must have taken place in Quebec. At Unscented Co. this is done in Beloeil, on Montréal's South Shore. It's here, at our partner's plant, that we receive our raw ingredients and do everything, all the way down to bottling in the plastic bottles they manufacture on site.

Exhibiting at Natural Products Expo West was on the Unscented bucket list, and it’s in March 2023 that Anie, Halina and Pier-Anne finally flew all the way to Los Angeles with our brand-new booth. It’s hard to explain how excited we were to see our products at local top-end retailer Erewhon!

Our journey in the USA continues!

Diving into a whole new category with the launch of our Kids + Baby line.

No matter who we are or where we come from, we’re all a bit alike in the bathtub. It’s where you get water in your eyes for the first time, learn to float, and make your first foam hat. Our range of kids’ products take you on a journey to a world where anything is possible.

Whatever the adventure, our bath products are a gentle way to introduce kids to water and let their imagination run wild.

In 2023, our founder Anie Rouleau was named a finalist for Canada’s EY Entrepreneur Of The Year award — one of the most prestigious business accolades in the country. This honour celebrates her visionary leadership while reinforcing the relevance of the sustainable, responsible business model behind The Unscented Company. 

We are incredibly proud to see our mission recognized within the Canadian business community, showing that entrepreneurial success and positive impact can go hand in hand.

We achieved a major sustainability milestone with the launch of our toilet and floor cleaner tablets. This ultra-concentrated, practical format reflects the very essence of our mission. By rethinking everyday home essentials, we help simplify your routine while reducing our collective impact — offering clear proof that innovative products can be both high-performing and environmentally responsible.

Less water, more impact!

In 2024, TUC partnered with the Grand défi Pierre Lavoie, introducing our products to over 1,500 cyclists. For our first 1,000 km challenge, an all-women team proudly represented the brand as ambassadors for healthy lifestyles.

Funds raised supported physical activity programs at École Notre-Dame-de-Perpétuel-Secours. The experience served as a powerful reminder of what community and solidarity can achieve.

That same year, we redefined our shipping standards with the launch of a new box designed specifically for 10-litre refills. 

This innovation allows us to save more than 30,000 metres of paper annually while providing superior protection for our products and helping prevent damage during transport — proving that it’s possible to deliver our large-format refills with maximum efficiency and a minimal material footprint.

Who would have thought a gravel bike race through the hills of Charlevoix would lead us to the heart of New York City? That’s where we met Laurence, founder of the ROR NYC cycling team. The instant connection we felt grew into a natural collaboration built on a shared passion for pushing boundaries.

This partnership with the ROR team helped propel TUC onto the giant screens of Times Square — a spectacular milestone reflecting both our growing reach and the power of human connection.

The Unscented Company made a memorable debut in Japan at the iconic Conran Shop. The Conran Shop’s commitment to refined design and mindful living resonates deeply with our mission to simplify everyday life (alt: everyday routines / daily life).

We’re truly grateful to see our home and body care products embraced by a community that shares our appreciation for minimalist essentials.

In 2025, we launched our eight-episode video series offering a behind-the-scenes look at the TUC ecosystem. Anie and the team set out to meet our exceptional partners, suppliers, and local collaborators — all of whom share our core values.

“More than a soap company” celebrates the people and partnerships behind TUC and shows that growing a business is, above all, a human endeavour built on lasting connections.

At the start of B Corp Month, TUC earned its highest score yet: 101.7. This outstanding new score reflects our continued commitment to exceeding standards for social and environmental performance.

The result of hard work and the invaluable support of Baked Good Impact, this achievement is more than just a number. It marks another step forward in our efforts to build a business that better serves the planet and our community.

It all began in Miami in 2004, when Anie spotted a handwritten sign at a Whole Foods that read “Unscented Products.” That moment sparked the idea that would eventually lead to the creation of TUC in 2016. A first meeting in Jersey City in 2019 helped bring the idea to life, followed by the official launch of nine products in Whole Foods stores in 2020.

By 2025, what started as a simple idea became a national reality: The Unscented Company is now available in every Whole Foods Market store across the United States.

TUC is now an official supplier of Montreal’s first-ever professional women’s soccer team. Their training centre is fully stocked with our body and home care essentials, giving athletes access to sustainable products designed with their well-being in mind.

The Roses’ arrival marks a historic moment for women in sport. TUC is honoured to support a new generation of young girls who can finally see themselves represented on the field.

TUC earned the How2Recycle and USDA BioPreferred certifications, two internationally recognized programs that highlight our commitment to creating products whose sourcing and end-of-life impact are carefully managed.

The How2Recycle label helps our customers recycle properly by making sorting easier, while the USDA BioPreferred certification confirms the bio-based content of our formulas and the use of renewable resources.

In 2025, new global economic challenges reinforced what we’ve long believed: local manufacturing brings stability. This context strengthened our commitment to the Made in Canada movement and to producing closer to home.

Today, 80% of our products undergo their most substantial transformation in Canada. From design to transportation and delivery, we prioritize local partners to support our economy and reduce our environmental footprint. While we sometimes rely on international expertise for certain specialized products, our priority remains the same: continuing to build our know-how here at home.

Five years after first arriving on Canadian Tire shelves, this partnership continues to play an essential role in advancing our mission. To celebrate the occasion, Anie Rouleau sat down with Greg Hicks, President and CEO of Canadian Tire Corporation, to discuss the spark that brought this collaboration to life.

Together, we’re working to make sustainable living truly accessible for families across Canada, from coast to coast. More than just a business agreement, this partnership proves that business success and social impact can — and should — go hand in hand.